An innovative and vibrant organization such as Apple Inc. sets the trend. They strived, took the market by surprise, created advocates, outperformed and outwitted their rivals. The outcome; iPod, iPhone and iTunes are hot items around the globe. Even the 58 years old British Prime Minister, Mr. Gordon Brown revealed he has Amy Winehouse collections in his iPod! Without doubt Apple has fulfilled their great American dream. Having captured the general consumers market, Apple is now making inroads into the corporate boardrooms; “For $199, a company can get a 16 GB next-gen iPhone that has access to thousands of app”. Apple is now officially competing against RIM’s Blackberry and the new Palm’s Pre 婚介.
The forces and influences created by gadgets made by Apple’s are potent. So potent, one million iPhone 3G S were sold within 3 days of its launch and there are more than 40 millions iPhone and iPod Touch to date (Bloomberg). The maturing one-year old iTunes App Store has 65,000 applications with 1. 相親 5 Billion downloads and the number is definitely rising; a position Apple’s rivals failed to anticipate!
When Apple created the iPod business, away from their traditional Mac, rivals didn’t quite realize the threat Apple posed. Only when the euphoria ripples and turned into a Tsunami they responded by launching their version of App Stores and mobile devices; some did it hastily while some were just mere announcements! RIM’s launched Blackberry App World last April with 2000 programs. Pre, Palm’s latest offering and touted to provide Blackberry some punches, began its operations in June with 30 applications for its Palm’s App Catalog, the iPhone App Store equivalent. World leading cell phone producer Nokia was unfortunate. When they entered the stage last May, the Nokia’s Ovi Store suffered technical embarrassment and too few application choices. Google’s Android Marketplace rolled out with 5000 applications while LG became the latest cell phone maker to have launched. Friends in Microsoft are praying hard for their Windows Marketplace for Mobile to make a breakthrough into the App Store fray this fall with 600 applications.
Let’s dwell into the much talk about App Store’s; features considered must have for many. Ease of use, application varieties, app numbers, app categories and download cost are important determinants. The various App Stores are generally similar in functions which could be due to iTunes App Store leadership and influence. Blackberry App World seems a noteworthy challenger. Still, iTunes App Store’s are on solid ground with more than 100,000 developers on its stable, don’t you agreed? It is also worthy to highlight that App World is offering $2.99 for its cheapest applications while users of iPhone can download an application as low as $0.99 speed dating hong kong.
A point to note; Apple and RIM must not under estimate the Google’s factor. Android Marketplace seems to have the necessary footings to be a serious new entrant. Anyone can download the Software Development Kit (SDK) from Google and write applications for Android. As for Palm, although the Pre received rousing welcome (one million downloads) and good reviews, they have yet to embark themselves into the App Store market as the development community masses are still deprived from the Pre’s Software Developer Kit (SDK). Thus far, selected few have their hands on the WebOS’s SDK and Palm’s App Catalog has yet to be launched too!
Windows Marketplace is designed to provide consumers with the ability to browse and download applications via the Windows Mobile 6.5 phones while developers connect directly with mobile users to market their applications. Besides having to maneuver tiny screens to select applications, putting order within the marketplace could pose few challenges to Microsoft. In contrast, iPhone App Store application browsing, purchasing, downloading, and updating can be done from both the iPhone and the desktop.
Though they are very much ahead, Apple would not be sitting on their laurels and will be going great guns to capture the unchartered business market. Their effort will be well coordinated towards penetrating into the lucrative Corporate Smartphone market and no stones will be left unturned. Business applications, enterprise-wide corporate email, secure communication, data protection have been addressed and will be further strengthened to gain the ultimate trust and commitment from the men in suits!
It was iPod during the early days with iTunes feeding audios and videos into those tiny but sophisticated inventions. iPod Touch soon followed thus provides a new dimension to yearning consumers. Bigger and more appealing market space was created as more applications were flashed and conveniently accessed via iTunes App Store. Thereafter, millions of Apple handheld devices were snapped from the shelves worldwide. When the long awaited iPhone was finally introduced; the frenzy turned to madness, spread across every corner of the globe! But recent events indicated that Apple is recognizing the competitions, to say the least.
Apple earns only 30 percent for each application sold at iTunes App Store which most quarters termed as insignificant for a company of Apple stature. Aggressive price cut when Apple unveiled iPhone 3G S posed another indication; could this be due to Apple’s craving desire to have a good piece of Blackberry’s pie? Would Juniper Research prediction that 20 billion mobile applications downloaded by 2014 supported our predictions on Apple’s true intentions?