Writing a blog post is another great interactive internet marketing technique that allows you to attract prospects and build a solid relationship with your customers. However, you need to be careful in selecting your topics and avoid the mistakes of making your message solely a sales pitch.
A blog is a great vehicle to reach out to people and share your thoughts, skills, services or activities you are involved in. If you want to effectively promote your business, you have to approach people by building a relationship with them. In other words, you have to focus on making friends first that would share the same interest as you. Using this approach will drive people to build trust in you and motivate them to share their thoughts by adding their comments. http://postonmagazine.com/
The blog has to be informative, addresses topics that people are looking to resolve and provide solutions. This is how you should be promoting your product or service. Do not turn your blog into a sales letter with the direct intention of making money. Try to be objective and show off your humanity and excellent customer service. There are many ways to do so. For instance, you can cover industry news or other site news that are related to your business. Your customers would appreciate it because you are providing them source of news that would help them do something better and
see the value of your product you are offering to them. Try to address the most frequently asked question from your customers since it is very likely that it will be asked by most people who might be looking for your product. You can even address critics you get from customers’ feedbacks and show how you resolved them. This will put a human touch to your service and show your excellent customer service. You can make your blog more interesting by adding audios, pictures or videos which are other interactive internet marketing techniques. Such integration will attract people’s eyes and retain them to read the entire presentation.